Students in Samford’s sports marketing & analytics undergraduate program and the sports business MBA program work on original research during their time in the program. This page includes video content created by our students and is organized by topical area. You might also be interested in visiting our Sports Analytics Blog to read written content produced by our students. Enjoy!
Fan Psychology Research
- Emotional Reactions of Sports Fans by Chandler Smith
- Sticky Stuff: Identifying Points of Attachment Among MLB Fans and Beyond by Kelly Roberts
- Psychological Motivations Behind Sports Fandom by Kaleigh Kwasigroh
- Secret to Sports Marketing by Austin Streitmatter
- Why do Fans Love Face Paint So Much? by Braden Murray
- Emotional Rollercoaster of Sports Fandom by Copeland Petitfils
- Making of the Lifelong Fan by Jerrod Abee
- Sports Betting as a Motivation for Sports Fandom by Jack McLeod
- Sports Fan Psychology 101 by Keenan Streitmatter
- Why are Sports Fans So Irrationally Crazy About Their Team? by Joesph Krick
- Does Sports Fandom Help Us Live Longer? by Evan Brooks
- The Life of a Sports Fan: Happiness, Disappointment & Shame by Elijah Leonard
- eSports Fandom by Ford Aspegren
- Connecting to Athletes vs Teams vs the Sport by K’won Bush
- Sports and the 9/11 Terrorist Attack: An Interview with Todd Green of the 2001 New York Yankees by Quinn Richey
Social Implications of Sports Fandom Research
- Understanding Causes of Fan Aggression by Will Simmons
- Is There Any Virtue to Being a Sports Fan? by Bekah Hardin
- Five Forms of Fan Aggression by Will David
- Four Critiques of Sports Fandom by William Prior
- Sports As a Peace Building Tool by Gray Holland
- Characteristics of Sports Fan Rioters? By Hunter Adam
- Does Sports Fandom Cause People to Ignore Larger Social Issues? by Cameron Kosid
- Effect of Sports Fandom on Your Values and Behaviors by Andrew Hornok
- Theories of Collective Behavior and Sports Riots by Bryan Smith