Most college students would find the idea of presenting to a room full of Nike executives in turns unimaginable and daunting. For students in the Samford University Brock School of Business sports marketing program, it’s just part of the curriculum.
In past years, the program has given students the opportunity to work with the Miami Dolphins, the National Basketball Association and German soccer team Bayern Munich. This year, their project culminated with an Oct. 27 presentation at Nike’s world headquarters in Eugene, Oregon. For senior Jay Michael Johnson, it was an unforgettable, if initially nerve-wracking, experience.
Video Credit: Caleb Canada.
Caleb is a Broadcast Assistant at Samford University Athletics and works for the Media Center at Samford University. Caleb is pursuing a degree in Journalism and Mass Communications. Learn more about Caleb.
