The use of analytics to develop a strategic advantage in sports gained widespread acceptance over a decade ago with the release of the book Moneyball that detailed how the Oakland Athletics’ general manager Billy Beane used an analytical, sabermetrics approach to assemble a competitive Major League Baseball team despite a minuscule payroll. Today, professional and college sports teams across the globe employ an army of bright data scientists to assist with everything from setting ticket prices to preventing injuries to developing new fan engagement strategies.

Samford University has launched the first Center for Sports Analytics in the United States.

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