Growing up a soccer player in the 70's and 80's in the college football saturated South, how well I remember the frustration of not having any soccer on U.S. television. Back in the good ol' days the only regular soccer content was the weekly airing of Soccer Made in Germany on PBS, an hour-long show with highlights of games involving West Germany professional teams and a few European Cup games. Oh how far we have come!

Starting in mid-August American soccer fans are going to have considerably greater opportunity to watch some of the greatest soccer on the planet.

According to Cynopsis Media, "FOX Sports announced programming details for its inaugural season of the Bundesliga, Germany’s top professional soccer league. The action kicks off on Friday, Aug. 14, with over 300 regular-season matches set to run via live television or streaming in the U.S. for the first time ever, including 58 slated for FOX Sports 1, 60 for FOX Sports 2, and the remainder on FOX Soccer Plus. Meanwhile, FOX Deportes is set to televise 105 matches. Ian Joy joins FOX Sports as its lead Bundesliga studio host, where he will join Eric Wynalda."

This blog post was written by Darin W. White, Ph.D. He serves on the Alabama Sports Foundation Board of Directors, is the Chair of the American Marketing Association Sports Marketing Academic Society (SIG) and is Professor of Marketing at Samford University's Brock School of Business and Coordinator of the Sports Marketing program.

References: Cynopsis Media

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