Big 12 Social Media Reach

Football Team	Facebook	Twitter	Instagram
1. Baylor University	37,772	47,100	16,000
2. Iowa State	45,425	35,300	3,890
3. Kansas	68,707	16,800	43,500
4. Kansas State	114,502	20,500	13,900
5. Oklahoma	478,341	107,000	66,000
6. Oklahoma State	95,153	53,000	10,000
7. TCU	115,229	26,200	4,354
8. Texas	632,112	60,300	23,000
9. Texas Tech	129,335	14,600	27,000
10. West Virginia	194,284	50,200	3,718

Big 12 Total Social Media Reach: 2,553,222 Facebook: 1,910,860 Twitter: 431,000 Instagram: 211,362
*Social media data collected on Nov. 21, 2014