Data analytics is a field of study that spans multiple disciplines and relies on the use of a wide variety of tools and techniques to examine data and create meaningful insights. Data analytics insights can be used for decision-making in fields such as business, health care, sports and more. The goal of implementing data analytics tools in a business is to aid the organization in making informed, data-driven decisions.
Career Options
Data analytics opens doors to numerous career paths. Many professionals work in roles such as:
- Data Analysis
- Business Intelligence
- Marketing Analytics
- Healthcare Analytics
- Sports Analytics
- Analytics Consulting
Data Analytics for MBA and MAcc
Master of Business Administration (MBA)
The Master of Business Administration data analytics concentration provides students with a unique blend of quantitative skills and business acumen. Students participating in this MBA concentration will learn to integrate data-driven decision-making process into various aspects of business management. This unique concentration helps to create leaders who are comfortable making strategic decisions based on quantitative evidence, bridging the gap between data scientists and management.
Master of Accountancy (MAcc)
The Master of Accountancy data analytics concentration offers a specialized focus on leveraging data for accounting and financial decision-making. This concentration provides students with an enriched understanding of how to gather, analyze and interpret data in the context of accounting functions and audit processes. This unique blend of accounting knowledge with data analytics skills prepares students to adapt to the rapidly evolving landscape of the accounting profession in this data-rich age.
Curriculum
The data analytics concentration for both the Master of Business Administration and the Master of Accountancy programs offers a specialized curriculum that will help customize your graduate degree.
Courses unique to the MBA and MAcc programs include:
- Data Visualization for Business Analytics
- Big Data Strategy
- Data Analytics in Accounting and Finance
