Haley Sue Evans '22, a journalism and mass communication alumna, took her career to new heights while working with NBC Sports at the 2024 Paris Olympics. Evans, who began working with NBC in 2022 during the return of the United States Football League (USFL) to Birmingham, never imagined her role would lead her to one of the biggest sporting events in the world.
“I’ve learned to say yes when God opens a door,” she said. “When my boss called to offer me the position, I was jumping up and down. He told me, ‘Don’t thank me—you earned this.’”
Evans served as a production assistant at La Défense Arena, the venue for Olympic swimming. Working closely with announcers Rowdy Gaines and Dan Hicks, she was part of a team that included producers, directors and assistant directors responsible for getting the show on air. One of her key responsibilities was helping craft the format of the broadcast, ensuring everything ran smoothly once swimmers were in the pool.
From meeting celebrities like Snoop Dogg and Michael Phelps to witnessing Team USA win gold, Evans said the experience was unforgettable. She credits her success to the preparation she received at Samford, particularly from faculty in the Department of Communication and Media in Howard College of Arts and Sciences.
“They taught me so much more than just the curriculum,” said Evans. “They showed me that I don’t have to compromise my values for any job, and I am so thankful for that.”
Looking toward the future, Evans remains committed to working with passion and purpose. Referencing Colossians 3:23 as her guiding principle, she said, “This experience has shown me that nothing is too big if I continue to love those around me and work my hardest.”
Evans currently works as a production coordinator and stage manager for NBC Sports.
This story was first published in the fall 2024 issue of Seasons magazine.
