Samford University


Social Media

Download Our Social Media Guidelines    

Social media is an increasingly important communication channel for the university. Maintaining updated information is critical to the success of social media. The Office of Marketing and Communication provides general oversight for the primary university social media outlets to ensure consistent branding and messaging. Staff also can assist departments and program areas with setting up social media options. Departments and program areas are encouraged to use the university’s primary, established social media outlets as much as possible to avoid dilution of message to constituencies.

To complement the university's professional photographic services, engage our existing constituents and facilitate the sharing of Samford's story to the general public, the Office of Marketing and Communication uses several social media and mobile tools to encourage the Samford community to share their memorable Samford experiences in real time.  These services include:

  • Samford in Focus (SIF), a periodic photography journal covering recent campus highlights that is compiled by photographic services and stored on Flickr. 
  • SamfordYOU, which provides our community with tools to share their memorable Samford experiences with one another and the world using their phones and social photography services like Instagram and Twitter.  Empowering our community with tools that allow them to be brand ambassadors anywhere in the world magnifies the reach of Samford's voice while crowd sourcing media assets that would otherwise be unavailable. 

SamfordYOU photo campaigns will either focus on encouraging the sharing of Samford experience that support our brand attributes or enhancing major university events with real-time story telling tools. Read the terms of use for more information on SamfordYOU.

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