Samford’s Brock School of Business has earned national recognition for the quality of its faculty, students and academic programs. We offer a variety of undergraduate degrees in accounting, Brock Scholars, economics, entrepreneurship, finance, marketing and management, along with graduate programs, including a Master of Business Administration (MBA) and a Master of Accounting (MAcc), and is AACSB-accredited.

Through close collaboration with the local business community, Brock School of Business has developed new programs in real estate, data analytics, risk management, insurance and corporate innovation. The school’s expanding programming in sports business now includes a sports analytics track for undergraduates and a new fast-track sports business MBA. Similarly, our Master of Accountancy offers a data analytics track to ensure students enter the workforce equipped with tools demanded from industry.

The Brock School of Business Executive Education program offers customized seminars, discipline-specific programs and ongoing consultation for business leaders. Classes can be conducted on campus or at your organization’s operations. 

With more than 150 advisory board members, our Brock School of Business faculty are in constant communication with top industry executives nationwide. We integrate their feedback into our curriculum, allowing us to deliver the most relevant and impactful knowledge our students need to succeed.

Brock School of Business has received national recognition for cutting-edge curriculum, real-world learning and career preparation. Collaboration labs allow students to work on real-world data projects, furthering their preparation for work in various fields from real estate and data analytics to insurance and risk management. The Bulldog Investment Fund allows students to analyze investment decisions across a portfolio of the university’s endowment. The fund—managed solely by students—recently reached a milestone value of $4 million. Another distinctive program is the Samford Startup student business incubator. This serves any university student who is starting a company, providing them with knowledge, experience and mentoring.

Mission, Vision and Strategic Goals

  • Mission
    • Brock School of Business at Samford University delivers life-long education to its constituents through quality teaching, meaningful scholarship, and servant relationships, imbued by its Christian commitment.
  • Vision
    • Brock School of Business at Samford University is a recognized leader and school of choice among institutions offering undergraduate and graduate business education informed by Christian principles.
  • Strategic Goals
    • Challenge our students with a quality, global, and relevant curriculum supported by innovative pedagogies;
    • Engage in meaningful scholarship, including theoretical, applied, and pedagogical inquiries;
    • Offer our considerable human and knowledge resources to both internal and external constituents;
    • Act within a Christian culture, committed to cultivating a diversity of ideas, experiences, and perspectives while promoting social and corporate responsibility among our stakeholders.

Core Values

  • We affirm Samford University's purpose and mission as our own in the development of business leaders.
  • We believe that our Christian perspectives and commitments should permeate and integrate all of our organizational goals and activities.
  • We consider learning to be an activity that never ceases, and that the life of the mind is a faithful and noble pursuit.
  • We believe that service within organizations is a vocation in the sense that it is a calling that should be treated with great importance and utmost respect.
  • We believe in the pursuit of excellence in all dimensions and activities.
  • We value the creation of timely, relevant, participatory, and experiential learning environments that develop well-trained persons who add value and achieve fulfilling roles within their organizations, communities, and the global environment.
  • We value research and scholarship that develops core competencies, serves society, and equips people and organizations to cope with change and meet challenges.
  • We are blessed with and compelled by our tremendous resources to serve our community.
  • We respect and value unique and diverse experiences and perspectives contributed by individuals learning and working in a collegial environment.
  • We demand ethical behavior, integrity, caring concern, and stewardship from ourselves, our constituents, and the organizations we serve.

Program Highlights and Achievements

  • Accounting
    • Top 5% Nationally for First-Time CPA Exam Pass Rate
    • 100% Employment
    • Top 6% Nationally Based on CPA Success Index
  • Data Analytics
    • Access to the M. Chad Trull/Krowten Capital LLC Data and Sports Analytics Lab provides a cutting-edge environment for project work
  • Entrepreneurship & Corporate Innovation
    • Samford Startup – Access new state-of-the-art workspaces, mentorship, networking and funding to grow student businesses alongside like-minded entrepreneurs.
  • Professional Sales
    • Consistently ranked as a "Top Sales University" in the Sales Education Foundation's DEF Annual Magazine
    • Hosts annual on-campus "Sales Summit" with industry experts
  • Real Estate
    • Students have the option to select from two focused tracks, sales and brokerage or professional management & investment, allowing them to align their education with their career aspirations.
    • Access to Fairway Commercial Real Estate Lab, established in partnership with Fairway Investments, provides students with a dedicated workspace equipped with industry-standard data analytics software
  • Risk Management and Insurance
    • Access to Alfa Risk Management and Insurance Lab
    • Unique study abroad opportunities in London
    • Placed consecutive years in the nation in Insurance Case Study Competition
  • Social Entrepreneurship
    • Blends business principles with a focus on creating social impact through innovative ventures and mission-driven investments.
    • Brock Impact Investment Fund (BIIF): Students manage a fund focused on mission-driven investments, gaining hands-on experience in deal sourcing, valuation and managing real-world investments.
  • Sports Industry Programs
    • First AACSB accredited school in the south to offer sports business curriculum
    • 100% internship and job placement
    • First school in the south to launch a Center for Sports Analytics